When it comes to improving your social media, itโs easy to think you need a brand-new strategy, a complete rebrand, or hours of extra time. But most of the progress comes from small, consistent shifts. Here are a few that make a big difference: 1๏ธโฃ Pick one platform to focus on. Instead of trying to show up everywhere, choose the platform where your audience is most active and start there. 2๏ธโฃ Simplify your content. You donโt need something new every day. A few strong posts each week (even...
2 months agoย โขย 1 min read
Hi Reader!When it comes to organic social media, one of the most common questions is: What should I actually be measuring? The answer depends on your goals. If you want more visibility, focus on reach, impressions, and audience growth. If you want stronger engagement, look at comments, shares, saves, and meaningful conversations. If your goal is generating business, track website visits, inquiries, calls, and leads that mention social media. The real issue is this:๐ not every post is designed...
2 months agoย โขย 1 min read
Hi Reader, Thank you so much for signing up for our webinar yesterday. We had a great time sharing some practical AI info with you. As promised, here is the replay and some resources to help you with your AI usage. Replay: Click here for the AI Prompt Sheet (for use with ChatGPT or other LLMs like Claude, Manus etc). What not to do with AI (just for fun, made with Sora): As always, please reach out if you have any questions or if you need any help with your marketing! Warmly, Nicole and John
8 months agoย โขย 1 min read
Happy Thursday Reader! One of the biggest misconceptions about social media is that consistency means constant posting. In reality, consistency is about rhythm - not volume. Itโs about choosing a schedule you can maintain, content you feel good sharing, and a pace that fits into your real life. Showing up twice a week, intentionally, will always be more effective than posting every day for a week and then disappearing for a month. If social media feels heavy right now, it might be a sign that...
9 months agoย โขย 1 min read
Happy Thursday Reader!Today I wanted to share the first step in choosing the social media platforms that make the most sense for your business or nonprofit. 1. Know Your Audience This is a critical step in choosing the best social media channel. You need to have a clear understanding of who your target audience is before you can decide which platform will work best for reaching them. Think about things like age, gender, location, interests, and income. The more specific you can be, the...
almost 2 years agoย โขย 1 min read
Happy Thursday Reader!We all know that social media can be a powerful tool to reach people and grow your business or nonprofit. But there are so many different social media channels, how many of them do you have to be on? And how do you know which ones are right for you?The good news is that you CAN make social media work for you with less effort by focusing on the right things in the right places. The key to this is choosing the right social media platforms.I know - social media can be...
almost 2 years agoย โขย 1 min read
Itโs here! Enrollment is now officially open for my course, The Social Success System! Are you or your team ready to ๐ฏ๐ฒ ๐ฐ๐ผ๐ป๐๐ถ๐๐๐ฒ๐ป๐ in managing social media in 6 weeks and achieve better results for your organization? If you want to have an in-house plan and system to ๐๐ฎ๐๐ฒ ๐๐ถ๐บ๐ฒ on and get better results from social media without wondering what works, which online information is correct, and ๐๐ถ๐๐ต๐ผ๐๐ ๐๐ฎ๐๐๐ถ๐ป๐ด ๐ฝ๐ฟ๐ฒ๐ฐ๐ถ๐ผ๐๐ ๐ต๐ผ๐๐ฟ๐, be sure to join us in The Social Success System! Check it out and...
about 2 years agoย โขย 1 min read
Hey โ Nicole here. :-) Is this you? ๐ You're tired of feeling overwhelmed by social media and unsure how to manage it effectively for your business or organization. ๐ You've seen the potential of social media for growth and engagement, but you're not sure where to start or how to train your team to handle it. ๐ You have a vision for a better social media presence but you feel drained and frustrated because you know there's so much more to learn. ๐ You want a way to make a bigger impact on...
about 2 years agoย โขย 1 min read
Hi there Reader!If your organization has been active on social media for some time, you may be familiar with the term "Engagement Bait" A while back, Facebook announced that they would be taking measures to restrict the reach of posts that โtake advantage of [the] News Feed algorithm by boosting engagement in order to get greater reach.โ Some examples include using the phrase "Comment below!", asking people to share a post with the condition that they will be entered into a contest if they do...
about 2 years agoย โขย 1 min read