Choosing the Right Social Media Platforms - Know Your Audience! ๐Ÿง 


Happy Thursday Reader!
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Today I wanted to share the first step in choosing the social media platforms that make the most sense for your business or nonprofit.
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1. Know Your Audience

This is a critical step in choosing the best social media channel. You need to have a clear understanding of who your target audience is before you can decide which platform will work best for reaching them.

Think about things like age, gender, location, interests, and income. The more specific you can be, the better.

People use social media in different ways, depending on their age group and interest.

For example, if you want to engage with people between the ages of 18-24 then itโ€™s important for you to not only understand how and where they communicate online, but also what kind of content would resonate with them.

There is no one size fits all approach when developing an effective strategy but starting out by narrowing down who you are trying to reach and where to find them will put you on the right path to getting the most out of your social media efforts!
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Keep an eye out for next week's newsletter where I will be covering the next step in choosing the right social media channels - Think About Your Organization.

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โ€‹Need some help optimizing your efforts and growing your audience?
Click the button below to schedule a call with me!

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Nicole from Monomoy Social Media

Helping navigate the large and overwhelming world of social media. From simple tips to full-service management across platforms and everything in between.

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