Hi there Reader!
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If your organization has been active on social media for some time, you may be familiar with the term "Engagement Bait" A while back, Facebook announced that they would be taking measures to restrict the reach of posts that “take advantage of [the] News Feed algorithm by boosting engagement in order to get greater reach.”

Some examples include using the phrase "Comment below!", asking people to share a post with the condition that they will be entered into a contest if they do so, and encouraging people to tag others in an image that they are not actually in.​
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​The problem with these types of tactics is that they are using Facebook's features in a way that is different than their intended purpose.
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So, how can you still cultivate authentic engagement with your audience without accidentally violating Facebook's rules and hurting your visibility in the process? After all, engagement on our posts is one of the best ways to increase organic reach.​
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A lot of it comes down to how you word your posts. For example, instead of just saying "comment below", ask people to share an experience they have had in the comments that relates to the topic, invite them to express their opinion, etc.​
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This is a very subtle distinction, but it will ensure that your content doesn't get bumped down the line or blacklisted. It also encourages more authentic engagement and relationship-building with your audience as you are inviting conversation rather than just trying to rack up quick responses to manipulate the algorithm.

Try out these tips and let me know what you think!

REMINDER - IN-PERSON WORKSHOP THIS MONTH!
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Want to get more out of your social media and networking?

Join us for our in-person workshop, Beyond the Post: Authentic Relationship Marketing for Busy Business Owners
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I'm so excited to be teaming up with Dennise M. Kowalczyk of CTD Creative Consulting once again! This informative, practical, & fun class will provide you with valuable insights and tools to fuel your growth in 2025!
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This workshop is perfect for service-based businesses led by women, but everyone is welcome!

When: Friday, October 18th, 9 AM - 12 PM

Where: Providence, RI

Cost: $200

You'll learn:

• Practical strategies for using social media effectively
• How to build genuine connections with your target audience
• How you can use relationships to grow your business

Plus, this is a great opportunity to network with other attendees!

Learn how to expand your network and enhance your marketing strategy!
Click the button below to register now!