Helping navigate the large and overwhelming world of social media. From simple tips to full-service management across platforms and everything in between.
Is Your Organic Social Media Working?
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Hi Reader! What should I actually be measuring? The answer depends on your goals. If you want more visibility, focus on reach, impressions, and audience growth. If you want stronger engagement, look at comments, shares, saves, and meaningful conversations. If your goal is generating business, track website visits, inquiries, calls, and leads that mention social media. The real issue is this:​ Organic social media also builds familiarity, credibility, and trust. These are harder to measure, but they often influence whether someone contacts you, chooses you over a competitor, or refers your business. 💡 The right metrics are the ones that connect directly to what you want your social media to accomplish. If you want help making your social media work for you, ​
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Nicole from Monomoy Social Media
Helping navigate the large and overwhelming world of social media. From simple tips to full-service management across platforms and everything in between.
Hi Reader, Thank you so much for signing up for our webinar yesterday. We had a great time sharing some practical AI info with you. As promised, here is the replay and some resources to help you with your AI usage. Replay: Click here for the AI Prompt Sheet (for use with ChatGPT or other LLMs like Claude, Manus etc). What not to do with AI (just for fun, made with Sora): As always, please reach out if you have any questions or if you need any help with your marketing! Warmly, Nicole and John
Happy Thursday Reader! One of the biggest misconceptions about social media is that consistency means constant posting. In reality, consistency is about rhythm - not volume. It’s about choosing a schedule you can maintain, content you feel good sharing, and a pace that fits into your real life. Showing up twice a week, intentionally, will always be more effective than posting every day for a week and then disappearing for a month. If social media feels heavy right now, it might be a sign that...
Happy Thursday Reader!Today I wanted to share the first step in choosing the social media platforms that make the most sense for your business or nonprofit. 1. Know Your Audience This is a critical step in choosing the best social media channel. You need to have a clear understanding of who your target audience is before you can decide which platform will work best for reaching them. Think about things like age, gender, location, interests, and income. The more specific you can be, the...