✅ Quality over Quantity - Building a Community of Followers on Social Media


Happy Thursday Reader!

Would you rather have 10,000 followers who never engage with your content or 100 followers who engage every time?

When it comes to the game of social media, most people think the victory lies in getting more followers. However, a large audience means nothing if it's made up of people who aren't engaging with your content and taking action. Having a small yet mighty community of followers is far more effective than getting lost in a massive crowd of disengaged users.

More engagement means more impact. So, instead of focusing all your attention on growing your following, try pumping the brakes and creating content that converts. A.K.A.— content that delivers value.

By providing high-quality posts that consistently deliver value, you'll build a community of people who trust and believe in what you have to offer:

✅ People who will keep coming back to your page for more information.
✅ People who will trust you enough to make a purchase/support your mission
✅ People who will want to hear more of what you have to say

Start shifting your social media strategy for more engagement by asking yourself one simple question: How can I provide MORE value to my audience?

Using this answer as a starting point has helped so many of our clients skyrocket their reach and increase their engagement—all while posting less and engaging more.

So, spend a little time contemplating this question and see what insights you gain. Connecting with your ideal audience comes down to knowing who you are trying to engage with and giving them reasons to keep coming back.


Announcements

Join Dennise M. Kowalczyk and me for Beyond the Post: Authentic Relationship Marketing for Busy Women Business Owners.


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When: Wednesday, September 18th, 12 PM - 1 PM EDT
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Nicole from Monomoy Social Media

Helping navigate the large and overwhelming world of social media. From simple tips to full-service management across platforms and everything in between.

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