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Good Morning Reader, Did you know? Consistency is Key! Consistency is one of the most important things to focus on in ANY business and especially with regards to your social media presence. Being consistent with creating posts and engagement ensures that you remain visible to your audience. BUT, It's important to set yourself up for success in this area by coming up with a strategy first. Tips on Creating a Strategy for Your Content and Engagement π§ Know Yourself: Are you the type of person who can plan to post natively several times a week and stick to that commitment or do you need to create and schedule posts in advance? π Create a Plan: Come up with a plan for the week - How long you will spend commenting on other posts? What types of posts will you be creating? π Make a List: What types of content do you want to put out each week? (e.g. sales posts, engagement posts, question/tip of the week) Having a list to check off will help you stay on track! Having a set structure saves time and keeps you on task. You can be more efficient and will see better results! Check out my video below for some thoughts on this topic and let me know what you think!β βAre You Planning Ahead?β And, if you feel like you need a little more help, we're always happy to chat and provide further guidance on crafting a strategy that aligns with your brand's unique voice! Click the button below to schedule a time to chat!
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Helping navigate the large and overwhelming world of social media. From simple tips to full-service management across platforms and everything in between.
Hi Reader, Thank you so much for signing up for our webinar yesterday. We had a great time sharing some practical AI info with you. As promised, here is the replay and some resources to help you with your AI usage. Replay: Click here for the AI Prompt Sheet (for use with ChatGPT or other LLMs like Claude, Manus etc). What not to do with AI (just for fun, made with Sora): As always, please reach out if you have any questions or if you need any help with your marketing! Warmly, Nicole and John
Happy Thursday Reader! One of the biggest misconceptions about social media is that consistency means constant posting. In reality, consistency is about rhythm - not volume. Itβs about choosing a schedule you can maintain, content you feel good sharing, and a pace that fits into your real life. Showing up twice a week, intentionally, will always be more effective than posting every day for a week and then disappearing for a month. If social media feels heavy right now, it might be a sign that...
Happy Thursday Reader!Today I wanted to share the first step in choosing the social media platforms that make the most sense for your business or nonprofit. 1. Know Your Audience This is a critical step in choosing the best social media channel. You need to have a clear understanding of who your target audience is before you can decide which platform will work best for reaching them. Think about things like age, gender, location, interests, and income. The more specific you can be, the...